ScaleXL
Impact Stories
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Industry: Healthcare + SAAS
10K to 2M per month SEO Traffic in 3 Yrs
5K to 1M App Installs in 11 Months
4X B2B SAAS Leads in 4 Months
Arun played an instrumental role in building out the SEO at Practo along with mechanisms that made SEO scalable and people independent as we launched new categories . He also played a critical part in laying the foundations and approach to paid digital marketing including ASO. As a digital marketing specialist and a professional he was someone that the whole team would look up to – for the level of passion , rigior and hard work he would bring to work . Arun is one of the most intellectually honest and no non-sense digital SEO and performance marketeers i have come across – he was known for being someone who would never hesitate to spade a spade. Over the years and even now Arun is someone that i turn to when i get stuck on something that is new or emerging in digital marketing and i need advise . In my mind he is a rare find for any company that trying to lay it digital marketing foundations right .
Mohan Narayanswamy, VP Marketing @ Practo
Arun was the first person to join Practo’s digital marketing team, and laid the foundation of Practo’s SEO and Performance marketing strategy. He is one of the key reasons behind Practo’s tremendous consumer growth. Apart from knowing and keeping himself updated on the latest in digital marketing, Arun has a keen interest on learning and growing and acquiring new skills. He is hard working and passionate, and most importantly very honest and direct. He calls a spade a spade, and that enables him and his team to be real and deliver. It will be delight to work with him again in building and scaling digital products.
Kshitij Bhotika, Head Of Products @ Practo
Arun is one of the finest growth marketers that I have worked with who is well versed in all areas of growth marketing. He has deep knowledge on all areas of growth marketing and also ensure that his inputs are a finely balanced between user experience and technical possibilities. He is Highly Data driven and his detailed explanation and thought clarity helps in aligning all the team members across various teams together. For any company that is trying to get their growth marketing right, Arun is the best find. Highly Recommended :)
Lijo Isac, VP Digital Marketing @ Practo
Industry: EdTech + B2B
0.5 to 2.5 Million per month in 16 Months
Set up the inbound lead generation engine for Edureka B2B
Arun is your no-nonsense, jargon-free SEO strategist who brings a structured approach to your SEO challenges. Arun developed a deep understanding of our business and consumer before outlining his approach. He was very clear with his thoughts and was good at setting realistic expectations for outcomes from our SEO efforts. His long emails and detailed approach notes were very effective in aligning all parties with our action plan. He will be an asset to any growth marketing team.
Anuraag Dubey, Head of Growth @Edureka
Arun is a no-nonsense and metric oriented SEO guy . Have seen his approach to SEO scaling quality traffic many folds very closely . How relevant assumption to traffic make sense , how traffic and traffic channels evolve this is his forte . He is a valuable asset to any early and mid-stage company scaling core business metrics .
Shravan Tickoo, Product @ Edureka
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Industry: EdTech K12
0 to 500K per month non-branded organic traffic in 6 Months
Arun is cool as a cucumber, highly disciplined not just in professional life but also in his personal lifestyle. I got a chance to work with him closely on the Lido SEO project where he was able to build the entire structure for both technical and non technical structure resulting in massive organic growth nos. His problem solving and critical thinking skills are marvellous. He has a growth focused risk taking mindset yet shrewd with financial project planning. He’s my go to guy/expert for anything SEO given his rich experience with multiple industries.
Sanket Narkar, Head of Marketing @ Physics Wallah
Industry: SAAS
10K to 100K Non Brand Organic Traffic
50% growth in PQL in under 6 months
Arun's understanding of SEO and organic growth is impeccable. I was fortunate to work with Arun at Typito and our SEO strategy is built on top of some of the recommendations he put forward. If you are a startup trying to scale your SEO / top of the funnel, you should talk to Arun.
Mathew John, CEO @ Typito
Industry: SAAS
0 to 5K per month qualified traffic.
2X SQLs from Inbound.
Arun is one of the most seasoned SEO professionals I have come across. SEO is a fairly complex discipline and it keeps evolving so you need to be abreast with all the latest happenings. Arun does all of this and more. Arun is really hands-on and very very numbers driven so it helps to move the needle in inbound marketing. With Arun you can be rest assured that he will definitely move the needle with hard numbers so he is definitely the best person I know if SEO is part of your growth strategy! Looking to work with him again!
Srinivasan Narayan, CEO @ GoodMeetings
Industry: SAAS
15% improvement in conversion rate and bounce rate
I first had the opportunity to work with Arun at Practo. He had been instrumental in driving Practo consumer growth from the very early days. I was super impressed with his digital marketing skills especially SEO. I then had subsequent opportunities to engage with Arun in different capacities in my startups and he has never failed to provide amazing value to our growth with his stupendous skills, great passion and deep understanding for marketing. I’d highly recommend him and wish him all the success.
Abhinav Chugh, CEO @ PeopleBox
Industry: OTT
10X growth in non-branded organic search traffic (voot.com)
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Worked with the product and tech team to identify fundamental issues with Google indexation behaviour on voot.com. 40X increase in number of indexed pages.
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Helped product team with RCA of SEO issues and prioritization framework for quarterly roadmaps.
Industry: Ecommerce
0 to 250K per month SEO traffic for m.Shopsy.in + ASO for Shopsy App
Setup of Mobile Shopsy SEO
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Handling Duplicate Content
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Technical SEO
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Site Architecture
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Crawling and Testing Pre Launch
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ASO
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AB Test Setup
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LiveOps and Other Experiments
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Creating Feedback look to business, customer and product teams
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Industry: EdTech Middle East
0 to 100K organic visitors per month within 6 months
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Improved Google search crawl efficiency and Indexing using crawl audits and log file analysis for 30K pages.
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Optimised website and content for 10 Middleeast countries and their subsequent languages.
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Scaled content from 0 to 20000 blog articles backed by keyword and content research for K12 students.
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Industry: Jobs Marketplace
10K to 1 Million users traffic within 6 months in US
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Optimised job indexing and technical SEO for 3 Million pages.
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Scaled content using programatic SEO and AI content seeded from job portals across the world.
Other Amazing Companies I Have Worked With
Your ship. My compass. Our glory.
Key working modalities and guiding principles.
InHouse Growth Partner
Based on our initial calls I will define the core problem statement and challenges we need to overcome to meet our goals. I will establish the core focus areas and guiding policies to design a system which helps us get there. I will list all the action items needed to be executed on a daily, weekly and monthly basis to achieve our target.
In a typical assignment I am working like an in-house marketing partner who works like an architect to build the organic growth engine. In time I even help the team learn and run this ship by themselves.
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I work with product managers and developers to communicate feature requirements and technical changes to be done within the website which would impact traffic.
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I work with content marketers or writers within the company or hire external freelancers to communicate content briefs, optimization and approach.
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I work with CEOs and business leaders to define and communicate core objectives and business problems which SEO and content marketing can solve.
Right Working Model
I collaborate with your team based on what is the right approach for your business and goals. Our engagements will be designed accordingly -
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Short-term intensive projects to build the organic growth engine, setup internal processes and train your team to run the ship
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Project-based to tackle specific issues like traffic drops, new vertical launches or team training
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Long-term organic growth strategy and execution partner for your growth team
Direct Collaboration
You will work directly with me. Which means you have direct access to my experience over phone and messaging. No middle men. No Sub contracts, No Account Managers. No Sales team. No customer support executive. NO junior executive running things. You hire me. And only me.
Existing WorkFlow Integration
I get up to speed with the current project management tools you use and integrate with your current content, development and product process. No additional onboarding needed from your side. I integrate into the workflow which is already in play. I set up systems within the organization to help teams run their own ship. Rather than imposing my own systems, I adapt to each client's existing workflow and project management tools. This flexible approach helps reduce friction and makes implementation smoother as your team can continue using familiar tools and processes.
Capacity Building Not Just Consulting
The execution team is trained and supported across content, tech, business, and operations, ensuring seamless and effective implementation of all organic growth initiatives. This includes but not limited to
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Process documentation
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Best practices sharing
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Tool usage guidance
Unlike agencies that often create dependency, my approach emphasizes building internal capabilities.
Technical Excellence
I begin by conducting thorough technical assessments that examine every aspect of your digital infrastructure, from server response times to crawl efficiency to build -
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Enterprise-grade technical implementation that covers the full spectrum of SEO requirements, including advanced JavaScript SEO solutions, dynamic rendering optimisation, and sophisticated structured data implementations.
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Prioritisation of changes based on potential business impact, resource availability, and implementation complexity, ensuring maximum return on investment for every technical implementation.
Build Topical Authority
​​​I develop comprehensive content frameworks that establish your business as an authority -
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Data-driven content strategy based on thorough keyword research, user intent analysis, and competitive content gap identification to capture high-value organic opportunities.
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Quality assurance frameworks and editorial guidelines that ensure consistent E-E-A-T signals and content excellence across your digital presence.
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Authority building through targeted digital PR, industry influencer collaborations, and high-value link acquisition campaigns.
Engagement Principles
I never work with competing businesses from the same industry simultaneously and limit myself to a maximum of 3 active projects at any given time. This focused approach allows me to dedicate substantial attention to each project, prevent conflicts of interest, and deliver significant growth
Complete Access No Retention Strategy
While most agencies guard their templates and processes, I openly share all dashboards, learning materials, and frameworks with my partners. This transparency isn't just about sharing - it's about empowering your team to truly own growth. My mission is building content engines that drive sustainable growth, then teaching your team to pilot them independently. No gatekeeping, just genuine knowledge transfer that lets you take control of your content strategy.
Reporting & Dashboard Communication
I provide automated daily traffic updates to all key stakeholders through a custom Google Data Studio dashboard. This ensures everyone stays informed about performance metrics without requiring manual updates or reports. We do weekly and monthly calls and reviews to course correct and be on top of things.
Team Communication
I maintain direct lines of communication with different stakeholders and team members​
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CEOs and business leaders for objectives and business problems
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Product managers and developers for technical changes
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Content teams and writers for content strategy and execution
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Marketing teams for implementation and execution
About Me
Over my career in growth I had the privilege of working directly with the best product and marketing teams. Working with companies of different sizes and various marketing channels and platforms opened my mind to understanding "how things work".
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When I am away from work I am usually outdoors trekking, doing my yoga, traveling or readings. I drop by Bangalore and Hyderabad at times but I usually work remotely.
Are you a Post PMF SAAS or B2C Company Looking to Scale Your Organic Growth?
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I work with your team as a growth partner to build a predictable and profitable organic growth engine.
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The leadership team gets visibility and clarity on SEO and Content Marketing ROI Business Impact.
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The Execution team is trained and supported across content, tech, business, and operations, ensuring seamless and effective implementation of SEO initiatives.​
Most engagement costs between 200,000 to 500,000 INR per month. (Includes GST and Tooling)